Journal

  • 01Feb’ 18

    Using Social Media in Word Of Mouth Marketing by Harry Lieb Word of Mouth Marketing is the original social media platform. Zappos seems to be the go-to case study for anything that is right with advertising, marketing, public relations, customer service, et cetera. Zappos was deliberately built on word-of-mouth communication. Hasn’t word of mouth always been a powerful way to influence business results? Zappos is an example of a company whose customer experience is so strong that they can rely on word-of-mouth to drive a significant portion of their sales. Why should Marketers care about Word Of Mouth Marketing? If you could master what has been identified as the most valuable form of marketing—the one that consumers trust above all others and the one that is most likely to drive sales for your company — would you choose to ignore it or embrace it and learn more about it and how it’s used in our digital age? Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win in today’s markets, you need to create a buzz with word of mouth. Let’s look at the facts. According to Nielsen, 92%…

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  • 21Sep’ 16

    Modern Website Construction Requires a Strategic Approach New websites are popping up every year with a new style. You may be asking yourself, “How can I get a modern web design?” Let’s take a look at a few general elements that all modern website will have, followed by the new styles that you can use to achieve a modern feel, and close with the features that might not fit on every website, but are sure to make yours pop. TYPOGRAPHY Typography is a modern web design tool that can help create a brand identity. Creating a connection between a brand and the font(s) they use creates instant familiarity when browsing the web. RESPONSIVE Everyone knows how important responsive web design is at this point, but why not emphasize it more? Responsive design is based on screen size and the re-organization of content. An easy way to figure out if a website is responsive is to resize your browser window — our website just so happens to be responsive, if you want to give it a try. GRID The grid design style, seemingly made popular by the Windows 8 interface, has taken a foothold in modern web design and rightfully so. It is a…

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  • 21Aug’ 16

    Video Post

    Posted by in Video with 0 comments

    Our video/commercial work started over 20 years ago with GBL out of Pittsburgh, Pennsylvania and the creation of series of television spots for the Children's Institute in Squirrel Hill. With our assistance Katie became one of the Stars of the Amazing Kids campaign and went on to become a member of the Screen Actors Guild and filmed for 'The Haunting Hour' a 'Goosebumps' movie and 'Love and Other Drugs' starring Jake Gyllenhaal and Anne Hathaway.   Pre-production work Site selection Public Relations

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